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Man with a Memory marks the debut of a new label, Universal South, and a new artist, Arkansas-born Joe Nichols. Label and artist both have a winner. Nichols's smooth, laconic delivery and medium-cool timbre could hardly sound more like George Strait -- and at a few junctures his emotive vocals recall the young Hag -- but this artist is, to quote a Strait hit of yore, a man on his own. In his original songs and his choice of covers, Nichols evinces an interest in content rather than formulaic production. His breakthrough single, "The Impossible," is a slowly building cry for reconciliation based on the inevitable reality checks occurring as the seemingly impossible actually comes to pass. Nichols co-wrote "Everything's a Thing," an infectious bit of country funk that endorses the Einsteinian notion that God doesn't play dice with the universe but rather designs every event in life for a reason. Another Nichols collaboration, the love ballad "Can't Hold a Halo," is buttressed by acoustic guitar and exquisitely rendered pedal steel moans. The spoken-sung shuffle "Life Don't Have to Mean Nothing at All" is a wry bit of commentary on contemporary social follies in the grand tradition of Roger Miller. Man with a Memory is an impressive start, and if Nichols continues to develop his voice as a writer in addition to covering sharp songs like those here, he'll be around a long, long time. Take note. David McGee, Barnes & Noble