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Both journalists and his fellow rappers have accused Ja Rule of biting the rhyming styles of 2Pac and DMX -- and of making music more suited for MTV than the streets -- but his fans keep America's premier R&B thug swimming in platinum and ice. Following the success of 2001's Pain Is Love, the gravel-voiced rapper sticks to his winning formula: club bangers and raunchy ballads custom-made for heavy radio rotation. In the past, Ja's crossover success has been boosted by winning collaborations with the ladies of soul -- Jennifer Lopez, Mary J. Blige, and his protégée Ashanti -- but The Last Temptation announces itself with a shot of testosterone in the form of the melodic lead single "Thug Lovin' " with Bobby "King of R&B" Brown. Like Uncle L, however, it's the ladies who love Ja Rule the most, and Murder Inc. molls Ashanti and Charli Baltimore appear on several tracks, including "Mesmerize" and the title cut, respectively. Other highlights include the Neptunes-blessed "Pop Niggas" and a remix of "The Pledge" (originally found on Irv Gotti Presents: The Remixes), featuring newly signed Murder Inc. artist Nas and a poetic snippet from 2Pac. Although The Last Temptation won't convert any of Ja Rule's detractors, commercial rap fans will find its R&B grooves and hook-happy formula hard to resist. Ron Hart, Barnes & Noble