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The expression "Big boys don't cry" doesn't apply to rapper Ja Rule. In fact, with pathos-driven singles such as "I Cry" and "It's Murda," the Def Jam golden child has cashed in on wearing his heart on his muscle-bound sleeve. And with his third disc, Pain Is Love, the Hollis, Queens, native continues to ride the emotional roller coaster that's brought him to hip-hop stardom. With the melodic beats of Pain, Rule sustains the momentum created by his top-selling sophomore effort, Rule 3:36. Showing his versatility, the gravel-voiced rapper is as comfortable rapping over a Stevie Wonder sample (the bouncy first single, "Livin' It Up") and singing with the angelic Jennifer Lopez (the smoothed-out remix of "I'm Real") as he is spitting gritty rhymes with up-and-comers Jodie Mack and O-1 on the G-funked-out "Smokin' and Ridin'." He also joins forces with Missy Elliott on the old-school soul-inspired "X" (which also appears on Elliott's Miss E...So Addictive), with the late 2Pac on the moving "So Much Pain," and over '80s arcade game effects with his Murderers' cohorts Cadillac Tah, Black Child, Boo, and Gotti on "Worldwide Gangsta." On "I'm Real," Rule barks that his mission is "to bring pain to pretty woman and fake thugs who want the same." And throughout Pain Is Love, hip-hop has rarely hurt so good. Abby Addis, Barnes & Noble