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Editorial Reviews

For a New York-based label, TVT has certainly put out a lot of Dirty South releases -- some of them violent, totally thugged-out gangsta rap, some of them party music. One might wonder why a company with a Manhattan address would be so into the Dirty South; after all, some Northeastern hip-hop heads can be quite provincial and act like they're oblivious to rappers who live below the Mason-Dixon. But then, the folks who run TVT are entrepreneurs, and they obviously realize that the Dirty South market is huge -- and that Southern rappers can make a fortune from the Southern states alone. How well Me & My Brother does in Brooklyn, the Bronx, or Philadelphia is almost irrelevant; this 2003 release is primarily aimed at Dirty South audiences, and the material has the familiar crunk elements -- barking vocals, chanted choruses, and explicit lyrics celebrating the pleasures of sex, decadence, intoxication, and hedonism. Occasionally, the Ying Yang Twins get sociopolitical; the Atlanta-based duo addresses inner-city problems on "Hard" and the rock-edged "Calling All Zones" (which aims to be a regional theme for Atlanta the way that Petey Pablo's "Raise Up" was for North Carolina). But for the most part, Me & My Brother is a party album, and exuberant, hook-filled tunes like "Salt Shaker" (which features fellow Atlanta resident Lil Jon) and the single "Naggin'" are straight-up club-bangers (that is, crunk jams aimed at Southern hip-hop clubs). And even though the Ying Yang Twins aren't terribly original -- countless other Dirty South artists have done this type of thing -- Me & My Brother is a cut above most of the crunk-oriented releases that came out in 2003. The duo is entertaining more often than not, and the jams are generally infectious on this fun and likable, if derivative, effort. Alex Henderson, All Music Guide

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