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Editorial Reviews

This late 1967 album found the Hollies making some modest adjustments to the psychedelic era: occasionally trippy studio effects, a sitar on their most psychedelic track ("Maker"), songs that didn't always deal with boy-girl relationships. In fact, however, the group's focus remained where it usually was: modest but pleasing, similar-sounding catchy tunes with high harmonies and strumming guitars. It's not remarkable or essential, but it's certainly pleasant enough, and a bit better than their earlier 1967 LP, Evolution, with some of their better album-only cuts ("Postcard," "Pegasus," "Butterfly," "Away Away Away"). With some track alterations, the record was issued in the U.S. as Dear Eloise/King Midas in Reverse; the U.K. edition, as collectors should note, has a few songs that were never released in the States ("Pegasus," "Elevated Observations?," "Try It"). Richie Unterberger, All Music Guide